Dr. Lee Rice is an internationally known authority in sports medicine, wellness and preventative medicine. In 1980 he founded the San Diego Sports Medicine and Family Health Center, which at the time was a revolutionary concept focusing on cutting-edge prevention and high level performance. In 2002, Dr. Rice founded the Lifewellness Institute, specializing in health risk evaluation, wellness and health promotion. Two innovative programs, Project L.I.F.E. (Lifestyle Interventions for Executives) and Chief Wellness Officer (CWO) helped the Lifewellness Institute win the national 2004 AstraZeneca Healthy Heart Award in recognition of initiating a “dramatic improvement in the health care environment focusing on the global fight against coronary heart disease”.