Travel enthusiast and experienced marketer, Joni pairs over 7 years of industry know-how with her passion for health and fitness as the Marketing Director for PFC Fitness Camp. From brand messaging to campaign management, Joni has brought food, fashion and lifestyle brands to life through a variety of offline and online channels including: websites, email marketing, social media, packaging, print, public relations and advertising. Besides calling La Costa Resort & Spa home, and her colleagues, practically family, Joni loves the opportunity to make meaningful connections daily with PFC guests from all over the world. Joni received her bachelors from Cal Poly (SLO) in Events & Marketing with a minor in Graphic Communication.